“Often we try to seduce the audience at the beginning that this is going to be fun, a romp or a ride, and then once the ride has begun, to reveal some serious subject matter for them to think about. You've got to honor your relationship with your audience—that they sit down because they want to be entertained. And that doesn't mean you can't provoke them and antagonize them and challenge them in the course of the entertainment as long as you keep the entertainment part of the equation alive”. -  David E. Kelley